Passionate builder and team-leader of the first Russian trend bureau. Inspire, desire and go over! Make the people feel creative about their live. Trendsquire listen to the weak signals to catch the information about the desire of today and tomorrow through the trendwatching and creative research. Social and cultural analysis for better understanding of consumer trends – that's what we do to give to our clients efficient tools for product development, visual merchandising, brand positioning and assortment / collection. Specialties: trendbooks, workshops, outsourcing, seminars (off-line & on-line), product development, brand positioning, visual merchandising. Key industries: FMCG, household appliances, automotive, telco, retail, Web, tourism.